1. POLICY APPLICATION

Thank you for visiting our website and placing your trust in Garden Home Crystal Palace Pte Ltd (GHCP). At GHCP, we are committed to protecting and safeguarding consumer privacy on the internet. We strive to do everything we can to respect the privacy rights of our customers. No private information will be disclosed to unrelated entities or any third party merchants unless required by law. All email addresses in our mailing list are kept strictly confidential.

This Privacy Policy applies to personal data collected, stored, disclosed and/or processed by GHCP. This Policy is based on the Singapore Personal Data Protection Act 2012 (“PDPA”) and all the associated regulations and guidelines as may from time to time be issued by the Personal Data Protection Commission (“PDPC”) of Singapore. Our practices may be subjected to different or more restrictive local laws in jurisdictions outside of Singapore.

2. YOUR CONSENT

By visiting or using this website, you agree to the terms of this Privacy Policy. Please review this Privacy Policy carefully before visiting, using our website, or providing us with any of your personal data. Information is collected from you when you subscribe to our newsletter; fill out any forms and via cookies. Information that GHCP collects or stores may, subject to applicable law and the PDPA, be transferred to and used by us outside of Singapore. It will be treated according to the privacy practices set forth in this Privacy Policy.

3. COLLECTION OF PERSONAL DATA

Personal data includes, among other things, your: name; billing address, delivery address; telephone number(s); email addresses; date of birth; gender; nationality; purchases of products; payment information; credit card numbers; marketing preferences; answers you provide to security questions (such as your mother’s maiden name, the name of your pet, etc.); information used to provide products or services; information needed to administer rewards or loyalty programs, including transaction and correspondence details; and any other types of information that you choose to provide to us or that we may collect about you through your transactions with GHCP.

Generally, collection of data occurs in the following scenario, but not limited to:

3.1 You browse our Site (please refer to “USE OF COOKIES” section below for more information)
3.2. You register as a member or corporate member in our sites
3.3. You placed an order on our site
3.4. You interact with our customer service officers, for example, via telephone calls, letters, face-to-face meetings, emails or social media;
3.5. You request that we contact you, be included in an email or other mailing list;
3.6. You respond to our promotions, initiatives or to any request for additional Personal Data
3.7. We receive references from business partners and third parties (e.g. where you have been referred by them)
3.8. You submit a job application with us

4. USED AND DISCLOSURE OF PERSONAL DATA

We use and disclose your Personal Data for the following purposes, depending on the nature of our relationship with you.
4.1 If you are a guest browsing through our website:
> 4.1.1 To utilize your browsing history on the website for demographic research;
> 4.1.2 To customize the content of the website and our emails to suit your individual interests or purposes and selectively displays best-matched pages to you;
> 4.1.3 To obtain static data of web visitors and aggregated website visitation statistics which are anonymous in nature. You may reject our use of cookies by configuring your browser to disable the use of cookies. However, you may no longer be able to receive services or personalized features of the website which rely on the use of cookies.

4.2 If you have a membership account with us, your information will be used in the following areas:
> 4.2.1 Process your application for the account;
> 4.2.2 Maintain your account with us;
> 4.2.3 Verify your personal particulars such as your email address and your mobile number for verification purposes;
> 4.2.4 Provide you with the goods and services which you have ordered for;
> 4.2.5 To monitor or record phone calls and customer-facing interactions for quality assurance, employee training and performance evaluation;
> 4.2.6 Resolve complaints and handle requests and enquiries;
> 4.2.7 To prevent, detect and investigate crime and analyse and manage any commercial risks;
> 4.2.8 Conduct market research for statistical, profiling and statistical analysis for the improvement of services provided to you;
> 4.2.9 Communicate with you on changes and development to our policies, terms and conditions and other administrative information, including for the purposes of servicing you in relation to products and services offered to you;

4.3 If you have submitted a job application for employment with us:
> 4.3.1 Process your application;
> 4.3.2 Collect information about your suitability of the role applied for.

In general, we do not sell, trade, or otherwise transfer to outside parties your personally identifiable information unless we are required or obligated to do so. In addition, you understand that the transmission of information via the internet is not totally secure and such information can be intercepted. We cannot guarantee the security of data that you choose to send us electronically, sending such information is entirely at your own risk. While security cannot be guaranteed, we strive to protect the security of your information and are constantly reviewing and enhancing our information security measures. Our website has security measures in place that strive to protect against the accidental loss, misuse, and unauthorized access to your personally identifiable information while under our control. Such security measures include, but are not limited to, password controls, firewalls, and other industry standard security measures.

5. LINKS TO THIRD PARTY

We frequently engage external companies to perform a variety of functions such as delivery orders, assisting with promotions, providing technical services for our websites and etc. These companies may have access to personal information if needed to perform such functions. However, these companies may only use such personal information for the purpose of performing that function and may not use it for any other purpose. By providing your personal data to us, you agree to this transfer, storing or processing. Your Personal Data will be protected and kept confidential, but subject to the provisions of any applicable law, your Personal Data may, depending on the products or services concerned, be disclosed to third parties set out below. Such disclosure may be subject to additional legal requirements under applicable law, depending on the nature of such transfer to third parties. Your Personal Data will, in each case, only be disclosed to the extent necessary and proportionate.

The third parties are:
5.1 Our agents, contractors, third party service providers and specialist advisers who have been contracted to provide us with administrative, financial, research, operational or other services such as telecommunications, information technology, payment, payroll, training, market research, storage and archival;
5.2 Any third party business partners who offer goods and services to us;
5.3 In rare occasions, the Credit Bureau for the purpose of preparing credit reports or evaluation of creditworthiness. This does not apply to customers who makes full payment to us;
5.4 In the event of default or disputes, any debt collection agencies or dispute resolution centers. This does not apply to customers who makes full payment to us;
5.5 Our professional advisors such as our auditors and lawyers;
5.6 Relevant government regulators or authority or law enforcement agency to comply with any laws or rules and regulations imposed by any governmental authority;
5.7 Anyone to whom we transfer or may transfer our rights and obligations, including, for example, where we obtain the services of a third party organisation to handle any aspect of the processing of your Personal Data for the purposes notified to you in accordance with this Policy;
5.8 Banks, credit card companies and their respective service providers; and
5.9 Any other party as may be agreed to by you, as specified by you or as may be notified to you by us in subsequent notices.

We will do our utmost to ensure that all reasonable steps are taken to ensure that your data is stored securely. However, we cannot assume responsibility for any unauthorised use of your Personal Data by third parties which are wholly attributable to factors beyond our control.

6. USE OF COOKIES

When you visit our website, we may assign your computer one or more “cookies.” By accessing our website, you agree that we can place cookies on your device. A cookie is a small text file that contains information that can later be read by us to facilitate your access to our website, gather statistical data, and personalize your online experience. We currently use cookies on our website for purposes to enhance your shopping experience with us. This includes, but not limited to, detecting your web browser’s multimedia capabilities, tracking promotional advertisements that we have displayed to you, maintaining current login and providing a unique identifier to your computer so that we can generate statistics regarding website usage.
Information about your use of our website includes details of your visits such as pages viewed and the resources that you had accessed may be collected. Such information includes traffic data, location data and other communication data.

This Site may use Remarketing with Google Analytics to advertise online and show ads on sites across the internet. We and third-party vendors, including Google, use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick cookie) together to inform, optimize, and serve ads based on someone’s past visits to this website. Data from Google’s Interest-based advertising or third-party audience data (such as age, gender and interests) with Google Analytics may be used to:
6.1 To personalize your experience (your information helps us to better respond to your individual needs
6.2 To improve customer service (your information helps us to more effectively respond to your customer service requests and support needs)
6.3 To send periodic emails (The email address you provide may be used to send you information, respond to inquiries, and/or other requests or questions.)
6.4 To send promotion mailers to you

Most browsers automatically accept cookies, but you can modify your browser setting to decline cookies. Generally, you can remove these cookies by following directions provided in your Internet browser’s “help” file. If you choose not to allow us to place a cookie on your computer, you may be restricted from some services and some of the interactive features offered on our websites may be similarly restricted or rendered inoperable. If you disable all cookies, you may not be able to take advantage of all the features of this website.

Furthermore, we may also use other internet technologies, such as web beacons or pixel tags, and other similar technologies, to deliver or communicate with cookies and track your use of our website. The information we obtain in this manner enables us measure the overall effectiveness of our online content, advertising campaigns, and the products we offer through our website. By accessing our website and agreeing to receive our e-mail messages or newsletters, you agree to that we can use other internet technologies such as those mentioned above on your device(s).

Our website may allow third parties to download cookies to your device(s). Third parties, such as Google Analytics, may use cookies and other technologies to collect non-personal data about your online activities while you are on our website. This information may be used to measure usage of our website and personalize advertising content on our website. We do not have access to or control over cookies or other features these third parties may use, and the information practices of these third parties are not covered by this Privacy Policy. Please refer to the privacy policies of those third parties to better understand their activities and practices.

Note: If at any time you would like to unsubscribe from receiving future email notifications, we have included detailed unsubscribe instructions at the bottom of each email.

7. WITHDRAWAL OF CONSENT/RETENTION OF PERSONAL DATA

If you would like to withdraw your consent to any use of your Personal Data as set out in this Data Protection Policy or provide feedback that you may have, please feel free to write in to us or contact us anytime. In the meantime, we would like to highlight the below matters to you:
7.1 Voluntarily, you can opt-out of Google Analytics for Display Advertising and customize Google Display Network ads using the Ads Settings. We do not facilitate the merging of personally-identifiable information with non-personally identifiable information previously collected from Display Advertising features that is based on the DoubleClick cookie. Please visit Google Analytics opt-out browser add-on to opt-out of this data collection process.
7.2 If you do not wish to receive information from GHCP regarding launches, offers, promotions or special events via email, you may unsubscribe by clicking the unsubscribe link in our mailers. Please be aware that once we receive confirmation that you wish to withdraw your consent for marketing or promotional materials/communication, it may take up to thirty (30) working days for your withdrawal to be reflected in our systems. In the meantime, you may still receive marketing or promotional materials/communication from us. After you have withdrawn your consent for the receipt of marketing or promotional materials, we may still contact you for other purposes in relation to the products and services that you are entitled to receive from us.
7.3 Please note that if you withdraw your consent for a limited purpose, such as for marketing, we may still contact you or use your information for other purposes for which you have not withdrawn your consent and such personal data may still be shared, as permitted under the PDPA and other applicable law.
7.4 Please note that if your Personal Data has been provided to us by a third party (e.g. a referrer), you should contact that organisation or individual to make such queries, complaints, and access and correction requests to us on your behalf
7.5 If you withdraw your consent to any or all use of your Personal Data, depending on the nature of your request, we may not be in a position to continue to provide the products and services to you or administer any contractual relationship that is already in place, which in turn may result in the termination of any agreements that you have with us, resulting in you being in breach of your contractual obligations or undertakings. GHCP’s legal rights and remedies in such event are expressly reserved.

8. AMENDMENTS AND UPDATES TO POLICY

GHCP reserves the rights to amend any of the policies above at any time. The Effective Date, as stated below, indicates the last time this policy was materially revised. We encourage you to review this page periodically as changes may be made to our policy from time to time regarding the collection and use of your personal data. Your continued use of our website and acceptance of our services after any changes to this Privacy Policy constitutes your consent to any such changes; to the extent such consent is not otherwise provided.